According to the Mobile Banker from the American Banker, “as much as 20% of all credit/debit transactions could be mobile or an alternative by the year 2012.” Mobile payment has sprouted in the e-/m-Commerce industry. With the development of mobile handsets and smartphones, software developers are expanding their apps from PCs to mobile phones. They’re searching better ways to monetize apps without extra costs, and mobile payment provides this seamless possibility. If you’re playing games or apps with your mobile phone, what can be better to pay by the handset itself? If you’re building a fortress in your virtual kingdom and wishing to upgrade to the next level, what would be faster than buying through the click-and-done mobile payment?Without additional costs, mobile payment allows providers to generate higher revenues, and grants players with real-time and full control of transaction. It has evolved to a mature payment technology, for providers and consumers alike.
SMS as Campaign – Do it and be part of it!
SMS-Campaign is one of the common practices of short message applications. It is mainly the cooperation with service providers and/or interactive media. Consumers send an SMS to participate in the campaign, be it trivia, text-and-win, voting or registering at an event. This kind of campaign often involves short-term and impulsive consumer behaviour. Whether it’s large-scale campaigns like voting for American Idol, or small ones like local TV show’s talent-search, they all cultivate a big revenue streams from the impulsive consumer expenditure.
SMS as Payment – Pay it and play it!
Payment tools are like transportation – transferring the monetary values from the payers to the payees. SMS as payment is the most efficient way of transferring money to content/service providers and selling virtual credits. The special features with SMS – anonymity, security, spontaneity and popularity – encourage consumer spending and thus raise the revenue streams. It lives up to the consumer demands for purchasing virtual credits in real-time without delay. From provider’s perspective, the convenient buying process of SMS/Mobile-payment converts much greater purchases, and thus generates higher revenues.
The multi-dimensions of SMS allow text message to achieve other functions such as mobile payment. The alternatives do not just stop here – a lot have already been developed, for example mobile parking, mobile ticketing, and mobile banking solution. And more are yet to come.Whichever dimensions you are interested in, Fortumo provides the best solutions with our various service types and multiple country choices. With mobile payment alone, Fortumo has upgraded from Premium SMS-Connectivity to the all-in-one international payment solution FortuMoPay.
Start to ride on the mobile wave from here.
